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My friend Jon Daniel, who has died of a heart attack aged 51, was an award-winning creative director whose range of work – from ad campaigns, to efforts to raise black consciousness, to magazine columns, to exhibition curation – was as various as the man himself. Whether he was spearheading an attempt to get the Royal Mail to take up his designs for a set of stamps highlighting the black contribution to Britain, or gleefully detailing his latest celebrity sighting at Herne Hill station, he did it with a winning and infectious enthusiasm.

Jon was born in London, the child of West Indian immigrants. His mother, Sheila, came from Grenada and worked as a district nurse; his father, Horace, came from Barbados and worked for London Transport before moving into the civil service. The family – he had two brothers, Damian and Tony – lived in East Sheen, and while Jon’s afro was an object of intense fascination at school, he didn’t recall any overt racism – “just a sense of difference”.

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