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Health experts call for ministers to ban adverts for foods high in fat, sugar and salt before 9pm watershed, saying rules are ‘not fit for purpose’

Children are seeing as many as 12 advertisements for junk food within an hour while watching family television shows such as The Voice, new research has revealed on Tuesday.

Children as young as four are seeing ads for pizza, burgers, sweets and biscuits in breaks during shows on ITV, C4 and E4 such as Hollyoaks and The Simpsons, Liverpool University researchers found.

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