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Tom Fraine did a couple of photo shoots in Berlin in 2012 – then four years later discovered he had become the face of EU health warnings about the dangers of smoking

In 2012, I decided to take a year-long sabbatical in Europe, eventually settling on Berlin. I’m quite a structured, career-minded person and I wanted to see what it was like to move somewhere with no plan, no friends and no money.

I saw an advert looking for models for tobacco warnings. It was paid, so I applied and made the shortlist. I asked what I needed to bring to wear and they sent me a one-line email saying: “This is what we need you to do,” and attached a picture of a naked guy curled up in a ball. They told me I would get €100.

Related: Smokers distort health warnings on cigarette packs, research shows

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