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New role created after fears about questionable content, following Unilever’s public stand against ‘fake news, racism, sexism and hate’

Bank of America is to hire a “brand safety officer”, a full-time job dedicated to ensuring that the company’s advertising doesn’t appear alongside questionable content online.

The new role, announced at the MWC conference in Barcelona, comes weeks after Unilever threatened to pull adverts entirely from Facebook and Google.

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