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Christmas ads on social media featured elf playing strip poker and making highly sexualised gestures

Poundland’s risque Christmas ads featuring a naughty elf playing strip poker and teabagging a Barbie doll have been banned by the advertising watchdog.

The budget retailer posted a series of eight images showing a toy elf in suggestive poses and sexualised positions with other toys in the run-up to Christmas.

Related: KFC's dancing chicken tops list of 2017's most complained about ads

Heard about our Elfie’s trouble with the ASA? Read his story at https://t.co/cnUFf2ZsR7 pic.twitter.com/AnUxICaDWj

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