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Why Super Bowl Ads Are Successful In The Eyes Of Internet Marketing Companies

By Paula Hess


The Super Bowl has long since passed and regardless of where you stand in terms of teams, there's no denying the fact that businesses have brought out their best ads for this show. Given the fact that this game is one of the most-watched events in television, advertising space is invaluable. What makes these ads stand out, though? Here are some of the most important points that Internet marketing companies can shed light on.

One of the many factors that helps a Super Bowl ad stand out is uniqueness. This may be the most important factor as well, seeing as how businesses want viewers to remember the messages that they put out. For example, earlier this year, M&Ms put out a commercial that showed the iconic red M&M transform into a human form, the latter being played by Danny DeVito. It left an impression, to say the least, and the likes of fishbat.com will agree.

If you've watched enough Super Bowl commercials this year, chances are that you came across a repeated theme: celebrities. When well-known figures in TV and film are featured in commercials, they're more likely to be watched. These commercials featured the likes of Matt Damon and Morgan Freeman, and they were used well in many cases. This is yet another quality that the best ads shared.

If you plan on taking your Super Bowl commercials to the next level, understand that digital media plays a huge role. Not only will you be able to use YouTube, which is the largest video streaming site, but you'll have to incorporate social media to extend your reach further. When this happens, not only will you be able to get your material out into the open, but you'll ensure its preservation as well. Make sure that your content is released before the Super Bowl in order to create interest.

For company owners that may be planning on buying ad space during the next Super Bowl, understand what you're getting into. After all, you may end up spending anywhere from $5 to $7 million dollars for 30 seconds of TV time. What this means is that, simply put, this is an investment. If you have the means to cover the cost, as well as the vision to make the most out of your time, the Super Bowl could serve as a strong opportunity.




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