Researchers find ads could be breaching code over actors’ youthful appearance
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Alcohol ads shown in Australia may be in breach of the advertising code, with many of the actors perceived to be younger than 25, a study has found.
The voluntary alcohol beverages advertising code (ABAC) requires actors be at least 25 and to clearly depicted as adults, in order to avoid any ambiguity around the legal drinking age.
Related: Australia failing to stop alcohol ads reaching children, experts say
Related: Time, please: is drinking becoming as socially unacceptable as smoking?
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