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Safeguard Customer Information With Atlanta Total Merchant Services

By Jaxson N. Renderos


When owning a business, the income you make from sales is your lifeblood. You need a reliable way to to do it, whether you have a physical store, an online website, or both. In the case of a physical store, you will need to be able to take every form of payment imaginable, including checks and debit cards. An Atlanta Total Merchant Services can help you with all of these payments.

Though checks and cash are still used, the majority of customers will likely want to use a debit or credit card to make their purchases. Because of this, you will have to have an electronic payment system set up, or else you may lose a lot of business.

For websites, a virtual system needs to be set up. This means good software that is secure, on a website that is also secure. A good merchant service can provide encryption that ensures your customer information is safe from hackers. The same program can also set up recurring billing in case the customer wants monthly or periodic deliveries, such as subscription boxes.

For physical storefronts, having the newer card reading terminals is an absolute must, considering many people expect to pay that way. The newest ones have a place on the bottom to slide a card that has a chip in it, and some even allow them to just wave or tap their card on a built-in pad to pay for purchases.

Before a customer can pay for their chosen items, you will need to ring them up. A merchant service can provide you with software and a computer system to do that. Or they can just supply the software, which you can install on your own computer.

There is more to running a successful business than just having a good payment system. You have to lure customers to purchase in the first place. This means offering incentives or even contests, and the best prize you can offer is a gift card. A merchant service can provide you with store gift cards to encourage new customers to shop your store and find things that they want. They can also start a loyalty program for you as well, complete with cards and key rings that customers can use each time they buy from you.

For the handful of people who write checks still, you certainly want their business, but it comes with the risk of a returned check and big financial losses. To prevent this, ensure you have a system that automatically debits their money from the account to prevent losses.




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