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Advertiser backlash against tech giants has been cited as a factor in the spending reversal

National newspapers in the UK are enjoying the best start to a year since for almost a decade, thanks to a combination of factors including an advertiser backlash against Facebook and Google.

The national newspaper market saw print display advertising rise 1% to £153m in the first quarter of 2018, the first time there has been a rise since the last quarter of 2010. To put this in context, in the 29 quarters since the 2010 rise, more than half of national papers – 15 – have seen double-digit declines in advertising spend of up to 22%.

Related: Guardian Media Group digital revenues outstrip print for first time

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