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Ofcom says ad shown during crown prince’s visit broke rules on paid political advertising

Saudi Arabia has been in effect banned from paying to promote its reform agenda on British television, following a ruling by the media regulator.

The kingdom had paid to air a minute-long advert – which included images of women driving, cinemas being reopened, and members of the Saudi royal family – during this year’s visit to the UK by Crown Prince Mohammed bin Salman. They said the advert, which was broadcast 56 times in three days on Sky 1, was simply designed to promote trade with the UK.

Related: Saudi Arabia is not driving change – it is trying to hoodwink the west | Arwa Mahdawi

Related: Saudi modernisation drive reflected in Aramco's faltering sale | Larry Elliott

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