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Which? University finds several institutions persisting with misleading claims

British universities continue to put out exaggerated claims about their international reputations, an investigation has found, despite a crackdown by the advertising regulator aimed at putting a stop to misleading assertions about rankings and results.

Which? University found several institutions have persisted in making potentially misleading statements about their positions in global league tables, in one case building a claim into Google search results.

Related: Six UK universities break advertising rules with pitches to students

Related: Toothbrush subscription firm apologises over 'spit or swallow' advert

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