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Publicity campaign led to fewer people needing help from claims management firms

A PPI awareness campaign featuring Arnold Schwarzenegger’s animatronic head has been a success, with more people now complaining themselves, according to the City regulator.

In a progress update, the Financial Conduct Authority (FCA) said there has been a clear increase in consumer action and people’s awareness of the deadline for making a complaint on 29 August 2019 has been raised. It said the campaign has improved people’s understanding of the insurance and led to fewer using a claims management firm.

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