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Sports and advertising’s biggest night has tried to rise above politics, but has recently been dragged into the culture wars

The Super Bowl is traditionally the biggest night for sports, entertainment and advertising in the US,but in the wake of intense politicisation of the NFL, Super Bowl VIII is shaping up to be a fierce battle, not just of sporting prowess, but in the embittered culture wars.

The event is still three months away but organizers are having trouble securing big name performers, advertisers are unsure whether or not to lean into the politics now surrounding the NFL or eschew the event entirely, and politicians are seizing upon the occasion for partisan squabbling.

Friday thought. I wonder why more white players aren’t kneeling. Once you witness the truly deep inequality and endless racism people of color face in our country, not to mention the police brutality and murders. Why not kneel next to your brothers? Otherwise how are you not complicit? I think it would be cool if @maroon5 backed out of super bowl like @badgalriri Did. I personally told my reps I wouldn’t do a Super Bowl commercial this year. I know it must sound like a privilege ass sacrifice but it’s all i got. Hitting the nfl with the advertisers is the only way to really hurt them. I know opposing the nfl is like opposing the nra. Very tough, but don’t you want to be proud of how you’re living? Stand up for your brothers and sisters of color. And the hottest thing a guy can do is get down on one knee. Not to propose but to reject the treatment of his teammates by this country. Anyone who says its disrespectful to our military please read up on the fact that a lot of veterans are proud of what @kaepernick7 is doing and fully support him. What are your thoughts?

A brief list of musicians more fitting for Atlanta's Super Bowl than Maroon 5 pic.twitter.com/TF8oTEkADa

Wow, NFL first game ratings are way down over an already really bad last year comparison. Viewership declined 13%, the lowest in over a decade. If the players stood proudly for our Flag and Anthem, and it is all shown on broadcast, maybe ratings could come back? Otherwise worse!

Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!

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