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TV ad spend expected to fall by almost £44m in final quarter, despite overall rise

UK advertisers are cutting almost £44m from their TV ad campaign budgets in the run-up to Christmas, as a shift in focus to targeting shoppers on digital media could give Google, Facebook and YouTube a bumper festive season.

As the annual Christmas advertising battle hots up – Burberry’s campaign featuring Matt Smith, Kristin Scott Thomas and Naomi Campbell the latest to be unveiled – TV companies are feeling the squeeze.

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