Spending on advertising to pass £20bn for first time in 2019 as digital market booms but traditional media declines
The UK advertising market is relying on digital giants such as Google and Facebook for growth next year, as overall spending wanes on traditional media including TV and newspapers.
The amount spent by UK advertisers is forecast to break the £20bn mark for the first time next year, but the milestone is being passed due to continued high levels of digital advertising growth.
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