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Social network to act against ‘dark adverts’ with compulsory disclaimers saying who paid

Every political advert on Facebook will now be required to come from someone who has proved they live in the UK, and carry a disclaimer revealing who paid for it, the site has confirmed.

The requirement is the final step of a process started in October to crack down on political “dark adverts” on the social network. Initially, the clampdown was purely voluntary, with advertisers being offered the option to mark adverts as political, but not being required to. Now, adverts which do not come from registered advertisers will be removed from the site.

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