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Tobacco companies had promised that anti-smoking measure would cause prices to drop

The introduction of plain cigarette packaging led to an increase in the sale price of leading brands, new research suggests.

A study by Stirling University found the price of top-selling cigarettes increased by almost 5% – or an extra 38p on a pack of 20 – in the 18 months after the legislation was introduced. The price of hand-rolling tobacco also rose by around 8%, or 91p on a 30g pack.

Related: What's leading more teens to try vaping? Study finds 'alarming' rise

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