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Carolyn McCall said it was ‘ludicrous’ ad seen 65m times online could not run on TV

The chief executive of ITV has said she believes Iceland’s controversial anti-palm oil festive campaign should have been allowed to air on TV.

As part of its festive campaign the discount supermarket struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm-oil growers.

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