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As we grow wiser to marketing, advertisers are finding new ways and places to plug products

We’ve weaned ourselves off banner advertisements, with a fifth of us using ad blockers in our internet browsers, according to research firm eMarketer. So-called “native advertising” online, where advertising is presented in a similar way to editorial, has failed to take off. A US study last year from Stanford University found native advertising is no better at getting us to buy than standard online ads.

“Consumers are very good at filtering out messages,” explains Lisa Du-Lieu, a senior lecturer in marketing at Huddersfield University. “If you don’t get their attention within the first couple of seconds, it just bounces off them.”

Related: Facebook users cannot avoid location-based ads, investigation finds

It could be as simple as suggesting a product when you ask Alexa how to get rid of that stain on your shirt

Related: Amazon and Google fight crucial battle over voice recognition

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from Advertising | The Guardian http://bit.ly/2FInMNz
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