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Audience decline found among 16 to 34-year-olds is forecast to hit other key demographics

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be cost-effective for advertisers.

A new report is forecasting an “inflection point” for UK TV where the decline in viewing already well-established among 16- to 34-year-olds will spread to other key demographics ultimately threatening TVs greatest selling point of mass-market reach for advertisers.

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from Advertising | The Guardian http://bit.ly/2sXQeU2
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