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ASA says app sponsored by Tombola did not do enough to protect under-18s

The advertising watchdog has banned gambling ads that ran in ITV’s I’m a Celebrity … Get Me Out of Here app for breaking rules designed to protect children from being encouraged to bet.

The app for the most recent series was sponsored by Tombola, an online bingo, casino and slots company, which ran ads featuring phrases such as: “A chance to win a share of £250,000 for free” when users sign up to vote on the TV show.

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from Advertising | The Guardian http://bit.ly/2DU3lf3
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