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Transport ministry’s cycling helmet campaign called out by SPD’s women’s wing

An advertising campaign by Germany’s transport ministry to persuade cyclists to wear helmets has sparked accusations of sexism, as it features a model wearing just a helmet and underwear.

With the slogan “Looks like shit. But saves my life”, the advert features a profile-shot of Alicija Köhler, a competitor in the gameshow Germany’s Next Topmodel sporting a violet coloured helmet and a lacy bra.

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