Digital marketing methods have evolved over the last few years. Certain staples remained, social media being one of the most prominent, but our approaches have definitely shifted. This isn't to say that other methods have gone by the wayside, though. Newsletters, for instance, can still have a positive impact if utilized correctly. Online marketing companies can tell you, though, that there are certain misconceptions to be wary of. These are just a few newsletter myths that don't hold up.
"Newsletters aren't popular anymore." While they may not be as regularly consumed as social media, for example, to say that newsletters aren't popular would be a lie. In fact, there are many large websites, including the New York Times, that have been able to attract up to millions of subscribers. What this means, according to such companies as fishbat, is that this type of content still has a considerable audience.
"The content of my newsletters is irrelevant." On the contrary, content couldn't be any more important. When creating newsletters, it's crucial that they provide some type of value to your core audience. What this means is that you simply can't write whatever you'd like and send it out to your audience. You must keep them in mind during the creative process. The newsletters that you send out won't perform otherwise.
"Monthly newsletters can be overwhelming." You may be under the impression that newsletters can become spammy if they're sent monthly. This isn't the case, mainly due to the fact that it's a regular practice today. It can also help keep you in the minds of others better than if you were to send a newsletter every few months. A monthly rotation performs best, so stick to this process so that your newsletters perform at a higher level.
"Longer newsletters are more valuable." Just because you can make your newsletters longer doesn't mean that you should. In fact, it's recommended that you focus on shortening newsletters so that they fit within a page or so. What this does is provide content to recipients without overwhelming them. Keeping things short and sweet is paramount in the digital age, so follow this mindset when designing newsletters as well.
"Newsletters aren't popular anymore." While they may not be as regularly consumed as social media, for example, to say that newsletters aren't popular would be a lie. In fact, there are many large websites, including the New York Times, that have been able to attract up to millions of subscribers. What this means, according to such companies as fishbat, is that this type of content still has a considerable audience.
"The content of my newsletters is irrelevant." On the contrary, content couldn't be any more important. When creating newsletters, it's crucial that they provide some type of value to your core audience. What this means is that you simply can't write whatever you'd like and send it out to your audience. You must keep them in mind during the creative process. The newsletters that you send out won't perform otherwise.
"Monthly newsletters can be overwhelming." You may be under the impression that newsletters can become spammy if they're sent monthly. This isn't the case, mainly due to the fact that it's a regular practice today. It can also help keep you in the minds of others better than if you were to send a newsletter every few months. A monthly rotation performs best, so stick to this process so that your newsletters perform at a higher level.
"Longer newsletters are more valuable." Just because you can make your newsletters longer doesn't mean that you should. In fact, it's recommended that you focus on shortening newsletters so that they fit within a page or so. What this does is provide content to recipients without overwhelming them. Keeping things short and sweet is paramount in the digital age, so follow this mindset when designing newsletters as well.
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