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Carlsberg has updated its famous tagline to the more accurate: ‘Probably not the best beer in the world’. Here are some other adverts with 100% increased honesty

Finally, some honesty. Since 1973, Carlsberg has advertised itself with the slogan: “Probably the best beer in the world”, which is something of a stretch. But, as of now, things have changed. Carlsberg has revamped its entire product, from packaging to flavour, and it has an apology to make. In a new advert, Carlsberg calls itself: “Probably not the best beer in the world”, adding: “Somewhere along the line, we lost our way. We focused on brewing quantity, not quality. We became one of the cheapest, not the best.” This is a radical brand strategy, and one that others are sure to replicate. So here are 20 honest advertising slogans for other brands. Corporate marketing departments: you are welcome.

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from Advertising | The Guardian http://bit.ly/2GfMof5
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