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Watchdog uses child ‘avatars’ to catch out firms including Aston Villa sponsor Unibet

The UK advertising watchdog has caught five gambling firms, including Aston Villa’s sponsor Unibet, breaking strict rules that ban them from targeting children with online betting ads.

The Advertising Standards Authority (ASA) created a number of child “avatars” – online profiles that simulate children’s online web browsing – to see the type of ads with which children are bombarded when they are online.

Related: Football is addicted to gambling – and it’s harming children | Jonathan Freedland

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