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Campaigners claim Philip Morris and British American Tobacco are using sponsorship deals with McLaren and Ferrari to plug products

Britain’s biggest tobacco firm and one of its major rivals are under fire for signing multimillion-pound sponsorship deals with Formula One teams that health campaigners claim are being used to promote their next generation of products – such as e-cigarettes and heated tobacco – which they are banned from advertising.

British American Tobacco, which sponsors the McLaren team, and Marlboro manufacturer Philip Morris International (PMI), which has signed a deal with Ferrari worth an estimated £100m a year, are accused of using the partnerships to promote what they respectively describe as “reduced risk products” and “less harmful alternatives to cigarettes”.

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