Netflix’s decision to raise prices for UK customers by up to 20%, following a similar move in the US, is the latest sign of the mounting financial pressure the streaming giant is facing to keep its balance sheet in shape as it prepares for the arrival of deep-pocketed rival Disney’s eagerly anticipated service later this year.
The company’s breakneck pursuit of global streaming domination means putting growth before profits, and the cost of amassing 150 million subscribers – 10 million of those in the UK – is mounting. Netflix’s annual programme budget stands at $15bn (£12bn) and the company has amassed a total of $42bn in debt and longer-term payments relating to content.
Almost three-quarters of Hulu's 28 million customers are on a $5.99-a-month plan that includes exposure to advertising
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