Skip to main content

make money from home

The advertising industry has got the body-imaging message, now they’re trying to sell it back to us

Every now and then it’s important, isn’t it, to take the temperature of where we are with the whole “feminism” project. Specifically in relation to women’s bodies – these soft maps where international politics plays out daily, from the way they’re criminalised by the men controlling anti-abortion laws to our evolving body-image crisis, now entering its late stages.

At the beginning of the new Boots advert, we watch two women watch an advert, a Protein World-style video of a hot bikini girl asking: “Are you summer ready?” But these are modern women, able to dissect and name the clichés that have rained and then hailed down on them since puberty. So instead of doubling over with shame and regret, they laugh. After a slick of lip balm and spritz of hair stuff, they saunter across a beach, past a disapproving model-type, before, with brave Thelma and Louise-esque grimaces, throwing off their sarongs to dance gleefully in the sea. The slogan appears: “Let’s feel good about summer.”

These 'woke' ads are aimed squarely at women like us, big-thighed feminists with opinions on our T-shirts

Continue reading...

from Advertising | The Guardian http://bit.ly/2wwRP51
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Several Perks Of Virtual Reality Education

By Charles Mitchell Nowadays, it will not be a surprise if this kind of concept will come in. So, as an educator, move forward with virtual reality education . It has a lot of advantages to offer and you just need to be willing to adapt to that. Soon enough more schools will make this shift and you will be glad of taking the first steps towards this. Enjoyment can be a guaranteed feature in here. Thus, personally be excited to use this method. In that situation, you will start to love your chosen profession in the long run. You deserve to be stuck in a career which will make you like you have a deeper purpose in life. Become more than what other people perceive you to be. Sleepy students will be out of the equation. So, just imagine how lively your sessions will be from this point onwards. This can be the game changer in your career somehow. Just be willing to be all out for the kids because they will not hesitate to return your level of energy especially when you have effici...
6 comments
Read more

The Value To Consider Among Experts For Construction Crescent OK

By Thomas Graham Any work or serious project requires the hands of quality and skilled people. It is necessary that you give the project the best perfection possible. For instance for construction Crescent OK , the work can be best handled by the most experienced people who are masters in this area. You should be keen to avoid dealing with the less advanced as far as skill and quality are concerned since they will not meet the standard level you need. Before getting into the search for the workers, you should make a budget. This enables the work to flow smoothly without any inconveniences. Therefore a prior budget is important since it will enable you to make the right steps and purchases. Moreover, you should be able to buy all the necessary materials for the project so that when the work commences, it flows at the same effective rate. The most accommodating firm regarding price must be engaged. This is important since it does not force someone to strain their proposed budge...
Post a Comment
Read more

Bobby Jain Credit Suisse: How Are Nintendo's Profits?

By Rob Sutter When looking at the big video game companies we all know and love, Nintendo does not seem to have as much awareness to consider. After all, the PlayStation 4 and Xbox One alike seem to be the apple of every gamer's eye while the Wii U is cast aside time and time again. As a result, shouldn't his mean trouble for Nintendo in general? This is not necessarily the case and I am sure that Bobby Jain Credit Suisse can look deeper into the idea of profits. Nintendo has a great amount of money to consider and it is stored in the bank in case of financial matters becoming too strenuous. This is a point that can be easily contrasted to not only Microsoft but Sony as well. For example, it was reported that Sony had to close down one of its office buildings for the sake of reducing costs. It's one of those matters that make the general public realize that there is more to these companies than simply the element of gaming. Nintendo may not exactly be in the cle...
Post a Comment
Read more