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Homecare product endorser Sophie Hinchliffe faces questions after Proctor & Gamble promotions

The Instagram “influencer” Sophie Hinchliffe is being investigated by the Advertising Standards Authority after allegedly failing to disclose adverts on her social media account.

The 29-year-old, known by her moniker Mrs Hinch, gained 2.5 million followers on Instagram with her cleaning tips, turning herself into a valuable “brand ambassador” able to charge thousands of pounds for product endorsement.

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from Advertising | The Guardian http://bit.ly/2WUREzr
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