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No gambling adverts will be shown during live sport televised before 9pm watershed

A ban on gambling adverts during televised sport has come into effect, with the Ashes cricket series between England and Australia becoming the first major UK sporting event in more than a decade subject to the restrictions.

The gambling industry announced the voluntary measure last year, in an apparent effort to address mounting concern about the volume of gambling adverts on television and their impact on children and vulnerable people.

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