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Government’s advertising contractor warned of scant public interest at that time of year in taxpayer-funded ads boasting of lowering power prices

Angus Taylor’s department ignored advice warning not to run a $2.43m taxpayer-funded ad blitz spruiking the government’s energy policies in the lead-up to Christmas, internal documents show.

The multimillion-dollar “Powering Forward” campaign boasted of the government’s efforts to bring down power prices, using ads in newspapers and on digital news sites, social media, television and radio.

Related: Queensland coalmine increases greenhouse gas emissions without penalty, FOI reveals

Related: Coalition changes rules to let MPs spend millions more taxpayer dollars on ads

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