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Margaret Thatcher’s favourite PR man was a master of the media who believed everyone had a right to tell their story

Tim Bell was famously Margaret Thatcher’s favourite PR guru. It’s not hard to see why. He mixed a ridiculously easy and seductive charm with wit and free-market views. He operated at the height of the then critical nexus between global CEOs, top politicians and journalists. His death marks the end of a “golden” public relations era that spanned almost half a century, and Bell was one of its leading lights – and his particular star always shone brightly – for good and bad.

I know something about Bell because I worked for him for three years in the mid-1990s. It was an odd thing to do for someone who had worked in Gordon Brown’s office. I was in my late 20s, had a young family and little money, and I was intrigued to learn about my supposed enemy. Bell of course knew New Labour was coming. He hated having to prepare for it, but took me under his wing with genuine warmth nevertheless.

Related: Lord Bell obituary

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