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The latest findings may appear disgusting at first glance (or sniff). But it’s ‘advertistics’ such as this that are the real problem

Americans are disgusting. Actually, let me rephrase that: 45% of Americans are disgusting. According to a study, 45% of them have worn the same pair of underpants for two days or longer. The survey also found that men are almost 2.5 times more likely than women to wear their underwear for more than a week.

Before you get too grossed out, let me stress that this study should be taken with several pinches of salt. This was not a rigorous scientific investigation published in the Journal of Hygiene; it was a survey conducted by an underwear company to generate free coverage and encourage you to buy new underwear every six months. The company does not reveal how its questions were phrased and is vague about methodology; it does not specify, for example, whether the 2,000 Americans polled were a representative sample or were just college students. In brief, the results stink to high heaven. Nevertheless, the survey went viral and was reported by outlets such as Newsweek, the Independent and the New York Post.

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