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Public relations executive who worked as a close adviser to Margaret Thatcher and claimed that he came up with the ‘Labour Isn’t Working’ slogan

Tim Bell, Lord Bell, the advertising and public relations executive, who has died aged 77, was the man who claimed to have come up with the slogan “Labour Isn’t Working” that helped Margaret Thatcher win the 1979 general election. He went on to be one of her closest advisers for the rest of her life, and announced her death in April 2013. “I loved her,” he admitted in his ghostwritten memoirs Right or Wrong, published a the following year. “I am a hero-worshipper. I work for my demi-gods.”

In her memoirs, Thatcher claimed that Bell had better political antennae than most politicians: “He could pick up quicker than anyone else a change in the national mood. And, unlike most advertising men, he understood that selling ideas is different from selling soap.”

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