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Advertising has come a long way since the days of ditzy girls, but not far enough for its watchdog

Many years ago, a friend’s mother asked her if her husband was going to accompany them to the playground. “No, Mum,” my pal replied, with what the cynical might assume was false brightness. “He’s seen the kids go down a slide before.”

Now, in these times when, as enraged libertarians like to point out, one can hardly crack a common-or-garden joke without being sent to the stocks, she’d probably be fined for perpetuating a negative gender stereotype.

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