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PR guru devised famous ‘Labour isn’t working’ posters that helped Tories win 1979 election

Tim Bell, Margaret Thatcher’s former publicity guru, has died at the age of 77.

The spin doctor, one of the founders of the public relations firm Bell Pottinger, died on Sunday surrounded by his family following a prolonged illness, a statement from his close friend and former business partner, Piers Pottinger, said.

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