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Public advertising campaign said to be country’s biggest ever urges Britons to visit website

The billboards have been unveiled, the branded mugs have been ordered, and the adverts will soon start following you around the internet after the government launched what is claimed to be the largest ever public information campaign in a bid to prepare the British public for leaving the EU.

The Get Ready for Brexit campaign went live on Sunday, stating that the UK will be leaving the EU on 31 October and urging the public to visit a new website to check what they need to do to prepare for a no-deal exit. The slogan appeared for the first time on a giant advertising screen next to a John Lewis at the Westfield shopping centre in Stratford, east London, looming over shoppers arriving for an end-of-summer shopping trip.

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