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  • Campaign featured NFL star turned social activist
  • Donald Trump was among critics of advert

A Nike advert starring Colin Kaepernick has won the award for outstanding commercial at the Creative Arts Emmys.

Nike released the advert, titled Dream Crazy, in September last year. It featured the former NFL quarterback and the slogan: “Believe in something. Even if it means sacrificing everything. Just do it.” In 2016, Kaepernick started to kneel for the pre-game national anthem in protest at racial injustice in the United States. He has been out of the NFL since leaving the San Francisco 49ers in 2017, and he later settled a case with the league in which he alleged he had been blackballed by team owners for his protests.

Related: Nike sales surge 31% in days after Colin Kaepernick ad unveiled, analyst says

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