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Commercial showing a woman in stained underwear and another with blood running down legs had been deemed ‘offensive’ by some viewers

The advertising watchdog has dismissed hundreds of complaints about a TV commercial for sanitary products which depicts menstrual blood for the first time on Australian television.

The Libra ad included a woman’s legs in the shower with water and blood running down them, a woman in white lingerie with the bottom of the patterned underwear stained red and a teenage girl entering a bathroom holding a pad.

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