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Forget the no-deal Brexit ads, the public needs a new Dig for Victory-style campaign to tackle global heating

As I prepare to join the climate strikers on Friday, I am aware that many people still know very little about what “climate crisis” actually means. According to the United Nations Environment Programme (UNEP), 84% of 18- to 24-year-olds agree they need more information to learn how to prevent climate breakdown. In addition, more than two-thirds of teachers in the UK believe there should be more teaching in schools about the climate crisis. And three-quarters feel they have not received appropriate training to educate their students on the subject.

Rather than spending £100m on an ad campaign to prepare the country for a no-deal Brexit, a better use of government resources would be a public information campaign on tackling the climate emergency. Such campaigns were very effective in the 20th century.

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