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Pulling ads from the shock jock’s show is mocked as ‘virtue signalling’. But in consumer capitalism it’s known as branding

Are free markets more important than free speech? We aren’t supposed to ask such questions because each of those libertarian goals was supposed to reinforce the other. But they clearly don’t, so it’s time to take a closer look at what “freedom” really means in Australia today.

Alan Jones has been using his freedom to insult and disparage again. After telling his listeners that the then prime minister Julia Gillard’s father had “died of shame” back in 2012, and that she should be “tied in a chaff bag, taken to sea and dumped”, he recently urged Prime Minister Scott Morrison to “shove a sock down the throat” of the New Zealand prime minister, Jacinda Ardern, and to give her a “backhander” in another on-air rant.

Related: 'Waves of fury': the backlash that led advertisers to desert Alan Jones

Related: Alan Jones says advertisers who leave his program will be replaced by others

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