New guidelines will set limits on how the embattled e-cigarette company can target young people with its product
Juul has agreed to a settlement restricting its youth advertising practices, the first legally binding commitment related to marketing to children for the embattled e-cigarette company.
The settlement, announced on Thursday by the Center for Environmental Health (CEH), an environmental health watchdog, will enforce nine new regulations around the promotion of Juul products.
Related: Breaking up with my Juul: why quitting vaping is harder than quitting cigarettes
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