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As the concept of philausophy is unleashed on an unsuspecting world, please share your views on the good, the bad and the frankly odd campaigns in Australian tourism history

The word ā€œphilausophyā€ did not exist until Wednesday and, depending on its reception, may not exist for much longer.

The latest international campaign from Tourism Australia has landed, with its awkward, crow-barred pun already dividing audiences in the same way that it inelegantly divides the word ā€œphilosophyā€ itself.

ā€˜Adelaide: the city that makes old people cryā€™ is some astonishing branding

Our news director recommended blurring C U in the NT for 6pm broadcast, but switch over at 7pm and itā€™s just... ā€ā™€ļø #onlyintheterritory pic.twitter.com/fJ7ETS3LBV

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