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As the concept of philausophy is unleashed on an unsuspecting world, please share your views on the good, the bad and the frankly odd campaigns in Australian tourism history

The word “philausophy” did not exist until Wednesday and, depending on its reception, may not exist for much longer.

The latest international campaign from Tourism Australia has landed, with its awkward, crow-barred pun already dividing audiences in the same way that it inelegantly divides the word “philosophy” itself.

‘Adelaide: the city that makes old people cry’ is some astonishing branding

Our news director recommended blurring C U in the NT for 6pm broadcast, but switch over at 7pm and it’s just... ‍♀️ #onlyintheterritory pic.twitter.com/fJ7ETS3LBV

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