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Halloween promotion was not intended to be ‘insensitive reference’ to historical events

McDonald’s in Portugal has apologised for using the slogan “Sundae Bloody Sundae” in a Halloween campaign for its ice-cream puddings.

It appears the chain decided to celebrate the spooky season with a two-for-one offer on the strawberry dessert and a nod to the early U2 song Sunday Bloody Sunday.

Portugal is cancelled. pic.twitter.com/X1egoGRq9j

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