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Exclusive: betting firms’ VIP loyalty schemes show sector is ‘merely paying lip service to safer gambling’

Betting firms are recruiting specialist staff to lure high-spending “VIP” customers who lose significant sums of money, prompting concerns about the industry’s commitment to promote safer gambling, say experts.

VIP schemes have been cited in a succession of cases in which addicts were showered with free gifts as they racked up thousands of pounds of losses. But midway through the industry’s Responsible Gambling week a Guardian analysis of jobs websites suggests gambling firms have no plans to rein in the loyalty schemes.

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