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ASA found claim that people could move into work faster on UC to be unsubstantiated

A series of government ads extolling the virtues of universal credit and purporting to bust negative myths about the flagship Conservative welfare policy has been banned because it is “misleading”.

In an embarrassing indictment of the policy before next month’s general election, the Advertising Standards Authority (ASA) found that a claim that people moved into work faster on universal credit (UC) than under the old system could not be substantiated.

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