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Character posters are ruining films before they are released. Surely these pointless ads only dilute a movie’s campaign?

You have plenty of reasons to be excited about Armando Iannucci’s The Personal History of David Copperfield. The director is a comedy giant. The cast – including Dev Patel, Tilda Swinton and Peter Capaldi – is astonishing. The early reviews are raves, the trailer is one of the year’s best, the source material is pretty solid. But what if you needed one last nudge to convince you to see it?

Well, great news. The character posters of The Personal History of David Copperfield have just been revealed. That’ll do it, surely. Because nothing is going to convince the everyman to invest in a cinema ticket like a big picture of Ben Whishaw looking vaguely consternated beneath a bad fringe, is it? Or a massive close-up picture of Peter Capaldi playing a jauntily coloured concertina, for that matter. What if I showed you a giant piece of paper announcing that Rosalind Eleazar plays Agnes in the film? You’d walk right up to the cinema and queue up until January, wouldn’t you? Of course you would. You can’t hear news like that and just do nothing.

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