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Guardian readers respond to the Advertising Standards Authority ruling on the government’s advertising campaign

Aditya Chakrabortty’s article (The government uses your money to gaslight poor people, 6 November) revealed the depth that the Department for Work and Pensions (DWP) will go to defend its failing flagship universal credit programme, which has pushed thousands of people into poverty. It is important people are able to make decisions that impact on their finances based on factual information.

The anti-poverty charity Z2K (Zacchaeus 2000 Trust) that I lead was the first to complain to the Advertising Standards Authority (ASA) about this series of ads, and we are named in the ASA’s final ruling. We were compelled to make this complaint because we simply could not understand why the DWP would make assertions without clear evidence to back up their claims.

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