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Luxury bubble bath for her, a personalised shaving kit for him? It’s time for gift guides to reflect actual people

So, I’d like to talk about Christmas gift guides, but first I’d like to talk about the Peloton advert, which was so bad it cost the company $1.5bn. Merry Christmas, Peloton!

I must confess, until this advert came crashing through the internet, I’d never actually heard of Peloton, which is probably due to my intolerance of exercise – a lifelong affliction. (As Will Ferrell says of sex addiction in Blades Of Glory, it’s a real condition, with doctors and medicine and everything.) Now, I have, and I’m pretty clear on what it is – a jazzy exercise bike – so in terms of raising awareness with me, the advert is flawless. In other matters, possibly less so.

Related: Emma Thompson’s ludicrous Last Christmas is the perfect Brexit festive movie

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