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Decision to pull several ads for the wedding planning site Zola launched a storm of protest and calls to #BoycottHallmarkChannel

The Hallmark Channel, reversing what it called a “wrong decision” said on Sunday it would reinstate commercials featuring same-sex couples it pulled following a complaint from a conservative group.

The decision by Crown Media, Hallmark’s parent company, to pull several ads for the wedding planning site Zola featuring two brides kissing at the altar launched a storm of protest. Celebrities like Ellen DeGeneres and William Shatner criticized the move and the hashtag #BoycottHallmarkChannel was trending on Twitter at one point.

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